In today’s competitive and snazzy web 2.0 world, universal web design techniques are often forgotten.  Many of these techniques are known to work in numerous industries around the world, so why they are being left behind by normal web designers in unbeknownst to us.  If you were to hire a professional web design Manchester company like ours to help with your website, you could be sure that the following mistakes would not happen.  Let’s take a look at some of them:

1. Difficult to Read Text

One thing that a web designer Manchester should advise you about is the type of font you use for your text and its size.  Many websites nowadays are incredibly difficult to read, and the end result is a high bounce rate.  People just won’t stick around on a website that has text that they cannot read.  To counteract this you should make sure that the size of your text is at least 14 px, and also experiment with the different fonts.  To make your website as user friendly as possible, a clear font in a colour that is easy on the eye is essential.

2. Visual Noise

Another thing that a professional web design agency Manchester will tell you is: simpler is better.  Whilst you might like to see a lot of things going on in a website, most readers don’t and if their eyes are constantly moving, they will easily get confused by your website.  A website needs a focal point and a visual hierarchy so a reader can easily find what they are looking for without too much effort.  The more scattered a page is and the more meaningless images that are included, the more you will find your readers going elsewhere… to your competitors.

3. Difficult to Determine Text Links

Whether you are linking to other pages on your website, an affiliate page or to another website, your links need to be easy to read.  A professional web designer Manchester will tell you that the norm for text links is for them to be underlined – this is standard in universal web design.  Many sites however choose to just change the colour of these links and for people who are colour blind or visually impaired, these can be very difficult to see.  If you are truly against underlining links then you need to find another way for them to stand out – choose a colour that is very different to your normal text but still easy to read or make the link bold.  If it doesn’t stand out your readers won’t click.